{"id":84,"date":"2018-12-01T20:47:06","date_gmt":"2018-12-01T20:47:06","guid":{"rendered":"http:\/\/electricutopia.com\/?page_id=84"},"modified":"2019-06-30T15:37:50","modified_gmt":"2019-06-30T14:37:50","slug":"hoover-full-size-upright-vacuums","status":"publish","type":"page","link":"https:\/\/electricutopia.com\/index.php\/hoover-appliances\/hoover-full-size-upright-vacuums\/","title":{"rendered":"Hoover full-size upright vacuums"},"content":{"rendered":"
Hoover Model 105 – c.1919-23<\/strong><\/h5>\n

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‘The Hoover frees you and your servants forever from the tyranny of the broom; ends that wasteful, unavailing expenditure of human energy; and to you it means a home which is always scrupulously clean – because it can be thoroughly cleaned so easily and so rapidly.’<\/em><\/p>\n

Manufactured:<\/strong> Hamilton, Ontario, Canada.<\/p>\n

Motor:<\/strong> Single-speed Robbins and Myers (final examples used first Hoover-made motors). Brass sleeve bearings requiring regular manual oiling.<\/p>\n

Bag:<\/strong>\u00a0Chemically treated white sateen.<\/p>\n

Chassis:<\/strong> Unpolished sand-cast aluminium.<\/p>\n

Handle:<\/strong> Wooden broom-type.<\/p>\n

Brush-roll:<\/strong> Boar-hair bristle.<\/p>\n

Sold Alongside:<\/strong> N\/A<\/p>\n

Manufactured at Hoover’s plant in Hamilton, Ontario, the machines were shipped to Hoover\u2019s London Depot. They were sold door-to-door, and through upmarket department stores Harrods and Selfridges.<\/p>\n

The sateen bag was chemically-treated with a dust-proof film. Hoover recommended that the bag never be washed, brushed, or even turned inside-out, because this caused damage to the chemical coating. The thin sateen material tended to wear out relatively quickly, and Hoover’s Research and Development department was continually engaged in developing bag materials which provided better filteration, and were more durable.<\/p>\n

Despite advertising claims, at \u00a325, a Hoover cleaner was a luxury item far too expensive for most people. The average Hoover customer purchased the cleaner to be used by their servants! However, even in their first year selling in the UK, Hoover managed to find 2,250 customers.<\/p>\n

Hoover was already by far the largest and best-selling manufacturer of vacuum cleaners worldwide, but in Britain, they were largely unheard of. Part of Hoover\u2019s challenge in introducing their product to Britain was to create a market for it. They had to explain to prospective customers why they should part with so much money for an unfamiliar appliance. Their sales pitch was as follows:<\/p>\n

Why own a vacuum cleaner?<\/strong><\/p>\n